Making charges look fun.
This project was an interesting one. How do you inform locals of a new Council charge positively? A mix of fun graphics and clear communication.
Using illustrations to keep attention and explain the reasoning behind the charge clearly was key to successful communication for this project.
Outputs included:
Bi-fold booklet delivered across Chelmsford
Print posters
Design elements and individual illustrations were provided to CCC to use to create their own social media posts.