Spreading the word about local changes.
It’s tricky to get everyone involved in local governance changes. To encourage as much participation as possible, I worked with CCC to make sure the project theme was personal (adding local, recognisable landscape to graphics), inclusive (covering a wide range of people in the illustrations) and eye catching (using CCC branding colours).
Outputs included:
Bus shelter advert
Print posters
Three magazine adverts
Outputs are currently in use across Chelmsford.