Keeping it local.

LGR is a controversial topic for some. We thought it important to make it clear that anyone can voice their opinion. I therefore ran with a megaphone theme and a Pop Art/collage look and feel to the designs to be sure to catch attention.

I wanted to make sure this project stood out from other ‘council-like’ projects and adverts with bold shapes, graphics and colours - highlighting the importance of the individual voice.

Outputs included:

  • Bus shelter adverts

  • Print posters

  • Email signature box

  • Social media carousel

All assets were shared amongst other Essex councils to put their own logo on and use.

Social media carousel

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Larders - Branding