Keeping it local.
LGR is a controversial topic for some. We thought it important to make it clear that anyone can voice their opinion. I therefore ran with a megaphone theme and a Pop Art/collage look and feel to the designs to be sure to catch attention.
I wanted to make sure this project stood out from other ‘council-like’ projects and adverts with bold shapes, graphics and colours - highlighting the importance of the individual voice.
Outputs included:
Bus shelter adverts
Print posters
Email signature box
Social media carousel
All assets were shared amongst other Essex councils to put their own logo on and use.