Communication is key.

This project was in partnership with a copywriting agency (Bardwell Words) for Chelmsford City Council.

Like many local Councils across the UK, Chelmsford were implementing a new garden bin collection charge. The communication of this new charge needed to be as light-hearted as possible, whilst focusing on explaining clearly why this change was happening.

Design played a key role in this messaging. Sticking to the Council’s branding colours, I developed eye-catching illustrations that could not only make sure that the leaflets were read, but that they also clearly display the importance of the change and what the next steps were for residents.